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Monday
Feb152010

Valentine's Day Massacres Competition

Warner Bros. Valentine's Day opened this Valentine's Day weekend, and destroyed the competition with a whopping $66.9 million gross over the four day President's Day weekend in the US (and Family Day weekend in many parts of Canada).

Family-friendly Percy Jackson and the Lightning Thief coming in second at $38.75 million.  If it can hold over well in its second weekend, expect more Percy Jackson books to be converted to films in the near future.

Universal's The Wolfman starring Benicio Del Toro came in third place, grossing $36.5 million.  It'll have a tough time recouping its estimated $150 million production cost.  The film also hasn't scored well on audience exit polls, which probably explains why it sat on Universal's shelf for 17 months before being released.

Avatar came in a strong fourth place in its 9th weekend with $30 million over the four days, bringing it's cumulative domestic gross to $667 million and a whopping $2.35 billion worldwide. 

Last week's number one film, Dear John, fell to fifth place with $18.8 million, bringing it's domestic total to $56.7 million.

Overall the weekend was the strongest President's Day weekend in history, and Sunday was the highest grossing Valentine's Day of all time.

Expect Martin Scorsese's Shutter Island to be the big draw this coming weekend.  The R-rated picture starring Leonardo DiCaprio can be expected to bring in around $35 million.

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