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Sunday
Feb212010

'Island' Shutters Competition

As expected, Martin Scorsese's new film starring Leonardo DiCaprio, Shutter Island, bested its box office competition this weekend, drawing an estimated $40.2 million.  This represents a best-ever debut for both Scorsese and DiCaprio, and is a fantastic debut for an R-rated genre flick.

Last week's big opener, Valentine's Day, no longer boosted by the natural publicity its namesake holiday generated, plummeted from the top spot.  It dropped 69%, coming in at $17.1 million for a cumulative total of $87.4 million so far.

In third place was James Cameron's Avatar, with $16.1 million.  It's 31.8% drop was it's biggest week-over-week to date.  With a whopping $687 million in domestic grosses to date, Avatar is undoubtedly reaching the end of its salad days, as it'll lose most of its 3-D screens to Tim Burton's Alice in Wonderland in the coming weeks.

Percy Jackson and the Lightning Thief had its strong debut weekend cut in half, bringing in $15.3 million for $58.7 million so far.  With another $68 million in international grosses, it should have no problem earning back its $95 million production budget.  It's no Harry Potter, but a strong performance on DVD/Blu-ray could help to make other books in the series a reality.

Finally, rounding out the top five is last week's second place opener, and another film that suffered a massive drop week-over-week, The Wolfman.  The action/horror flick dropped 69% to $9.8 million in its second weekend.  With an estimated $50 million domestically, and an anemic $46 million internationally (this type of picture usually does much better overseas), it will likely lose money for Universal Studios.

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