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Entries in Kevin Smith (1)

Sunday
Mar072010

'Wonderland' Apparently Full of Money

Tim Burton's Alice in Wonderland blew away already high expectations, coming in with a total of $116 million domestically in its opening weekend and $210 million worldwide.  It came in as the sixth highest grossing opening weekend of all time, and easily took the record for largest opening weekend in the first quarter of the year.  Given its family-friendly nature, broadly popular subject matter, strong marketing, 3-D "wow" factor and Johnny Depp and Tim Burton's star power, the film should hold over well in the weekends to come, at least until such time as its 3-D screens are taken away for other, newer, films.

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