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Entries in Life As We Know It (2)


Jackass 3D High Fives Into First Place for October 15-17 Weekend

A late update for the October 15-17 weekend, due to a family vacation.

Jackass 3D, the third in the venerable "reality" franchise starring Johnny Knoxville and his merry band of freak show contenders, opened in first place over the October 15 - 17th weekend.  The $50.3 million tally was significantly higher than the opening weekend results of the first two films in the series, showing that Knoxville's audience still has a healthy appetite for his particular brand of gross-out humor.

In an example of great counter-programming, second place went to Red, starring Bruce Willis, Morgan Freeman and Helen Mirren.  The $21.8 million opening was more than respectable for a film aimed at and heavily marketed toward an older demographic.

In third place was the previous two weekends' number one film, The Social Network.  The movie about the early days of online social networking web site Facebook added another $10.3 million in a 33% drop week-over-week.  The Social Network's cumulative tally after the weekend was at $62.4 million.

In fourth place was Secretariat with $9.6 million.  With a 27% drop week-over-week, the film now had a cumulative total gross of $27.3 million after two weeks.

Finally, fifth place went to Life As We Know It, grossing $8.9 million for $28.6 million to-date.


'Social Network' Liked Enough to Take Second Weekend

David Fincher's The Social Network dropped a reasonable 31% in its second weekend, adding another $15.5 million to its tally.  In a weak weekend at the box office, this was enough for a first place finish.  The film about the early days of popular social networking site Facebook has earned approximately $46 million to date against a $50 million budget.

In second place was newcomer Life As We Know It, starring Katherine Heigl.  The film received poor reviews, but has scored good word of mouth with its target audience.  Its opening weekend was worth $14.6 million against a budget of $38 million.

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